In February, the annual London Sports Celebrity Dinner again featured big-name athletes – including celebrated soccer player Christine Sinclair – while raising money for the Thames Valley Children’s Centre (TVCC).
And Start.ca enjoyed every moment. As this year’s title sponsor, for the first time ever, Start.ca got on board after attending last year (for the first time) and coming away inspired. The company’s CEO, Peter Rocca, was particularly moved by a speech made by Dr. LaPorta of the TVCC.
So, when the company was approached to sponsor the event this year, they wanted to do more, says Start.ca’s marketing coordinator, Sarah Imrie.
“Being involved [in the community] is one of Start’s core values, and we are honoured to play a small part in helping support the great work that the Centre does,” Imrie said.
As always, the night included celebrity interaction, entertainment, and auction packages, as well as stories shared by youngsters who have been impacted by the Thames Valley Children’s Centre – including Jordyn, the 2018 TVCC Ambassador.
Jordyn has overcome many struggles, including learning to walk with the help of TVCC from the time she was two years old.
“Now,” Imrie said, “she’s not only walking, but she’s running and skating! Jordyn’s story showcased exactly how the TVCC helps children in our community.”
Jordyn received a special video message from Toronto Maple Leafs player (and former London Knight) Mitch Marner, one of her favourite hockey players.
“She was the star of the night,” said Imrie. “This beautiful 7-year-old girl stood up in front of a room filled with hundreds of strangers and expressed her story with grace and bravery – and all with a sparkle in her eye.”
Contributions by Start.ca and photos by Holt That Pose Event Photography
